CARLSBAD, CA - June 1, 2026
Mitsubishi Chemical America Sporting Goods Division today announced a new distribution agreement with Mix Sports, designating the Seoul-based company as its exclusive authorized distributor for the Republic of Korea. The partnership takes effect July 1, 2026, and positions Mitsubishi Chemical Golf for accelerated growth in one of Asia’s most competitive and discerning golf equipment markets.
Mix Sports brings deep relationships across Korea’s premium golf retail channel and a proven track record representing world-class equipment brands. The partnership will cover Mitsubishi Chemical Golf’s full shaft portfolio, giving Korean consumers and club fitters access to the complete lineup - including the Diamana™, Tensei™, Vanquish™, and MMT™ families - supported by dedicated local service, inventory, and technical expertise.
Mitsubishi Chemical Golf shafts are played by professionals competing across global tours. The brand’s sustained performance at the highest levels of competition reflects both product quality and the company’s commitment to advancing shaft technology for players at every level.
Effective July 1, 2026, Mix Sports will assume full distribution responsibility for Mitsubishi Chemical Golf products across the Republic of Korea, serving the country’s premium golf retail, custom fitting, and professional trade channels. The transition reflects Mitsubishi Chemical Golf’s continued investment in the Korean market and its commitment to delivering world-class products to Korean golfers.
“Korean golfers have always held their equipment to the highest standard - and so have we. We are thrilled to be deepening our presence in this market through our partnership with Mix Sports,” said Toshiyuki Iga, General Manager - Global Sporting Goods Division, Mitsubishi Chemical America.
“Mitsubishi Chemical Golf is the benchmark for shaft technology globally,” said Minsoo Kim, CEO, Mix Sports. “We are honored to represent this brand and bring its full range of performance solutions to the Korean market.”
Mitsubishi Chemical Golf and Mix Sports will begin joint market activities immediately upon the partnership’s July 1 effective date, with plans for trade engagement, fitting events, and retailer education programs throughout the second half of 2026.
About Mitsubishi Chemical America Sporting Goods Division
Mitsubishi Chemical America Sporting Goods, a division of Mitsubishi Chemical Group, is one of the world’s leading manufacturers of high-performance golf shafts. With a history of innovation spanning decades, Mitsubishi Chemical Golf’s shafts are trusted by professional and elite amateur players across every major global tour. The company’s portfolio includes the Diamana™, Tensei™, Vanquish™, MMT™ families, among others, and is sold through authorized partners in markets worldwide. Headquarters: Carlsbad, California.
About Mix Sports
Mix Sports is a leading sporting goods distributor based in Seoul, Republic of Korea, with established relationships across the country’s top retail, fitting, and professional channels. The company represents select global brands with a commitment to product knowledge, after-sales support, and long-term market development. Through the stable domestic distribution of premium sports and golf brands, Mix Sports has secured a competitive edge in the industry and established its position as a specialized distributor.
CONTACTS
Mitsubishi Chemical America Sporting Goods Division:
Jonathan Alongi
Sales Manager - Global Distributors
jonathan.alongi@mcgc.com
760-405-4688
Mix Sports Co., LTD.
Lee Keun Sik
Sales Director
keunsiklee@mixsports.co.kr
070-4242-1483
