The Shaft that Set the Standard
Celebrating 20 Years of Diamana. We didn't know it at the time, but in 2004, the golf equipment world changed forever with the introduction of a new shaft brand called 'Diamana.' Developed in Japan, the first Diamana shafts featured the now iconic flowers and surfboard, a respectful homage to the Hawaiian islands and the basis, today, of every 'board' profile descriptor in the golf shaft industry. And while those wholly unique and unmistakable cosmetics may have turned a few heads, it was the unparalleled performance of these blue, white, and red board shafts that fueled adoption on tour and began the unmatched win count.
- Matt Saternus, Plugged In Golf
Setting the Standard. The very first blue (mid launch), white (low launch), and red (high launch) Diamana shafts used three distinct EI curves and three distinct kick point locations. That allowed golfers to achieve different launch and spin conditions without deviating much from what would become known as the classic Diamana feel. First Generation Diamana products established this color-coded system. From 2004 on, every white Mitsubishi shaft would be low launch, every blue shaft would be mid launch and every red shaft would be high launch. This color-coordinated system is still practiced by Mitsubishi today and has since been emulated by nearly every other shaft manufacturer.
Generation after Generation. The first Generation Diamana profiles hit the market in 2004 and each subsequent generation – and the array of specialty shafts that bridged each – was built on the performance characteristics and the material development of the prior generation. Now in its fifth generation – and on the precipice of a pending sixth – each Diamana is built with our proprietary Xlink Tech Resin System – increasing carbon fiber volume and driving down resin content – and the leading-edge Consistent Feel Design to help make fitting a seamless experience.
Welcome to the Diamana Museum