Inside the Lab: What I learned visiting Mitsubishi’s state-of-the-art KOBO facility

Inside the Lab: What I learned visiting Mitsubishi’s state-of-the-art KOBO facility

Johnny Wunder for Golf.com: "Working through Mitsubishi’s M-LAB protocol alongside Jason Felicitas, whose job description includes Tour Performance and Fitting Innovation, the objective went beyond just chasing an optimized launch monitor screen. It was about looking under the hood to see what the shaft actually does throughout the swing—and why what looks great on paper often fails out on the golf course."
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From Golf.com: "Before we got into our testing, we stopped by Mitsubishi’s new KOBO facility in Carlsbad, California. The place is essentially an R&D playground filled with cameras, robots, and custom shaft-testing machines. It gives you a quick look at why what happens in the lab translates directly to finding the center of the face on the golf course."

Click here to read the full article about how Mitsubishi is looking to "dispel the swing speed and flex myths" when fitting a shaft.